7 Reasons to Have a (Really Good) Website

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.

Having a strong online presence, particularly a website, can be make or break for generating more revenue. And the quality of your website can greatly impact your results.

Here are the top seven reasons to be online:

1. Credibility

One of the main reasons you should have a business website is to increase your company’s credibility. Chances are you have competitors offering similar services or products as yours. The best way you can stand out is by having a good quality website that clearly communicates your offerings to your audience.

Without a website, people may question your legitimacy as a business. Regardless of size, having a website is an opportunity to make a great first impression and give people comfort that you’re an authentic business.

84% of today’s consumers think a website makes your business more credible

2. Branding

Showcasing your brand to your prospective customers is one of the most important things that a website can do. By clearly establishing who you are and what you represent, you increase the chances of customers utilizing your services or buying your products. You can also use your website design to give people a sense of what it feels like to enter your physical location.

This is also something that can set you apart from your competitors. Without a website, it can be nearly impossible to demonstrate your qualities and communicate all of the information that your customers are looking for.

3. Leads

Perhaps one of the most important reasons to have a website for your business is because it increases your chances of generating leads. A great way to do this is to display testimonials and customer reviews establishing “social proof” for your products or services.

A website is open 24 hours a day, 7 days per week, allowing people to easily find the information that they need, get a sense of your business, and best yet – contact you. A good website gives you the opportunity to increase your sales and create a positive return on your investment (ROI).

81% of customers research things online before they buy them

4. Organic Traffic

Once you’re online with an SEO-optimized website, you’ll have the opportunity of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to greatly increase your customer base.

5. Customer Service

Many businesses get phone calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. A website can reduce these calls by providing key information and allowing you better production time, as well as providing for customer care.

Some customers can also feel intimidated from calling your business, fearing that they won’t ask the right questions, or don’t know enough about your product or service and will be made to feel inadequate. A website can provide this information to your customers so that they will be more likely to contact you via phone or contact form.

6. Attract Sales

Since your website is available 24/7, you can post updates and announcements for your customers. It’s an easy way to keep existing and prospective customers up-to-date on everything that your business is doing. When a sale or event is particularly relevant to your customer, it increases the chance of you being able to upsell them.

Having a website means that your content is available to users anytime during the day, at their convenience.

7. Marketing

If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page. Having a page on social media is not enough to attract new customers, because every other business has it. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.

In the US today, over 90% of people are online.

Without a website, your business is invisible to these people. As we progress further into the digital era, to stay competitive, your business will need to invest in a website.

Let Real Brand Marketing get your business online with a professional website. See Web Design.