Branding

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brand

 /brand/

noun

  • a type of product manufactured by a particular company under a particular name.
  • a particular identity or image regarded as an asset.

verb: branding

The promotion of a particular product or company by means of advertising and distinctive design. The design and image of a brand is ultimately the deciding factor that determines sales. The character and value of the brand is portrayed by its image, as it is the main component in the scheme of things.

Brand Identity

What makes your business unique, who you are, your value proposition and your story, are all essential parts of developing your Brand. As your business grows over time, you will need to refresh your brand identity to reflect the changes of an ever evolving modern marketplace. RBM collaborates with you as a design partner to help attain your individual or company brand goals, and offers comprehensive Brand Identity design and management. Packages include print, digital and web medias to fit your needs.

Corporate Branding & Marketing

• Strategic Planning
• Brand / Logo Development
• Graphic Design
Website Design and Development
Print Marketing Design
Interior / Exterior Signage
• Email Campaign Media
• Advertising and Media Planning
• SEO, Social Media and Online Advertising

Brand Identity Processes

Review

Current Strategies
– Business Strategy
– Brand Positioning
– Message & Content
Analyze Target Market
– Target Market Analysis
– Priorites & Perspectives
– Manner & Language
Media Review
– Print  & Digital Media
– Website Content
– Social Media

Identify

Brand Strategy
– Brand Assessment
– Positioning Strategy
– Creative Direction
Identity Design
– Logo Development & Design
– Typography/Color Palettes
– Brand Assets & Imagery
Verbal Identity
– Name/Tagline Development
– Positioning Statements
– Core Messaging & Headlines

Develop

Web & Interactive
– Digital Strategy & Planning
– Website / Interactive Design
– Development/ Implement
Print & Packaging
– Print Collateral
– Presentation Design
– Package Design
Signage & Display
– Signage Design
– Interior Branding
– Display Design

Promote

Visual Communications
– Print Collateral
– Photography & Illustration
– Video Production
Digital Communications
– Social Media Design
– e-Newsletter Design
– Banner Design
Marketing & Advertising
– Campaign Strategy
– Print Campaign Design
– Digital Campaign Design

Manage

Brand Management
– Annual Reviews
– Brand Consultation
– Brand Launch Planning
Marketing Management
– Marketing Strategy
– Web/Digital Strategy
– Audience Feedback & Reporting
Media Management
– Print Production
– Web Content
– Social Media

Logo Development & Design

The foundation of your brand identity is encompassed by your logo and is the signature mark of your company. A logo envelops the identity of your business and reflects your company’s personality – youthful, energetic, colorful, dependable, professional, elegant, etc.

Your logo, as the foundation of your brand marketing strategy should be designed carefully to capture your target market’s imagination. It is the unique identifier through which customers will forever recognize your company and are left with a lasting memory of your brand.

Design Process

  1. Client Consultation
  2. Market Research and Industry Review
  3. Creative Team Analysis
  4. Logo Development and Designs
  5. Internal Review & Presentation Selection
  6. Client Feedback Consultation
  7. Edit and Revise
  8. Client’s Final Selection(s)
  9. Refine Design(s) and Create File Formats
  10. Create Style Guide

Management Services

Brand Management

Brand Management is a function of marketing that uses techniques to evolve the perceived value of a product line or brand over time. Effective brand management increases brand awareness, measures and manages brand equity, drives initiatives that support a consistent brand message, identifies and accommodates new brand products, and effectively positions the brand in the market. Real Brand offers:

  • Design ideation
  • Design strategy
  • Specifications
  • Modifications
  • Modernization
  • Coordination of print and digital assets

Product Management

Product Management is an organizational function that guides every step of a product’s lifecycle, and may include ideation, strategy, specifications, roadmapping, and feature definition for a business’ product or product line. Real Brand provides for:

  • Visual design evolution
  • Brand Modernizing
  • Product design specifications
  • Print and digital marketing
  • Organization and file storage
  • Coordination and distribution of design materials

Visual Asset Management

Visual Asset Management provides for the storage and organization of digital content such as logos, custom graphics, web assets and photos. We can provide access and distribution of your updated print and digital media for marketing, sales, and third-party users to implement and integrate into new communications.

RBM can also provide for size-specific file uploads for updated logos and products (i.e.: new labels) for informational or e-commerce websites. This allows your marketing team to grow the brand and increase brand consistency, and provide sales with up-to-date materials and resources.

Brand Asset Management services are limited to RBM design clients and their respective design files. Digital files are safely stored to a Cloud server.

Brand Management

Brand Management

Brand Management is a function of marketing that uses techniques to evolve the perceived value of a product line or brand over time. Effective brand management increases brand awareness, measures and manages brand equity, drives initiatives that support a consistent brand message, identifies and accommodates new brand products, and effectively positions the brand in the market. Real Brand offers:

  • Design ideation
  • Design strategy
  • Specifications
  • Modifications
  • Modernization
  • Coordination of print and digital assets
Product Management

Product Management

Product Management is an organizational function that guides every step of a product’s lifecycle, and may include ideation, strategy, specifications, roadmapping, and feature definition for a business’ product or product line. Real Brand provides for:

  • Visual design evolution
  • Brand Modernizing
  • Product design specifications
  • Print and digital marketing
  • Organization and file storage
  • Coordination and distribution of design materials
Visual Asset Management

Visual Asset Management

Visual Asset Management provides for the storage and organization of digital content such as logos, custom graphics, web assets and photos. We can provide access and distribution of your updated print and digital media for marketing, sales, and third-party users to implement and integrate into new communications.

RBM can also provide for size-specific file uploads for updated logos and products (i.e.: new labels) for informational or e-commerce websites. This allows your marketing team to grow the brand and increase brand consistency, and provide sales with up-to-date materials and resources.

Brand Asset Management services are limited to RBM design clients and their respective design files. Digital files are safely stored to a Cloud server.

If you are starting a business, merging with another company, or not getting the attention of the marketplace you feel your business deserves, contact us for a free initial one-hour consultation.*

*By email, phone, Skype; or by Appointment within Sacramento, Yolo, Placer and Nevada Counties.