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Personal Branding

Creating A Personal Branding Platform Personal branding is the practice of people marketing themselves and their careers as brands. The personal-branding concept suggests that success comes from self-packaging and is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Your personal brand is an extension...

14 Ways to Use A Postcard

14 Ways to Use A Postcard For a small business owner, it can often be a challenge to come up with new, inventive ways to market your business. One budget-friendly, tried-and-true tactic to raise awareness, drum-up sales, or increase foot (or virtual) traffic to your business is to utilize postcards. Postcards can be used for...