Digital Media

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dig·i·tal me·di·a

/ˈdijidl/ /mēdēə/

noun

Digital media is a blend of technology and content and allows for the exchange of information in a wide range of forms. The information can be for purposes such as entertainment, illustration or communication. Digital media is the product of processed digital data, stored as a file, and transmitted within computer systems and across networks.

Examples of digital media include software, digital images, digital video, video games, landing pages and websites, including social media, data and databases, digital audio, such as MP3 and electronic books.

Digital Media Marketing

The traditional print media faces many challenges with the move online. It is an ever more crowded marketplace with constant competition for customer attention. Standing out in such a space requires exceptional content and professional user experiences. The advertising that was the cornerstone of media offline remains just as important online. Real Brand Marketing provides the skills necessary to develop innovative digital marketing, brand awareness, and creative design that capitalizes online advertising formats and gives businesses the greatest return on their investment.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

RBM Digital Media Marketing

  • Search Engine Marketing (SEM) – Display / Banner Ads (PPC)
  • Search Engine Optimization (SEO)Website design and optimization
  • Social Media Marketing (SMM) – LinkedIn, Facebook, Twitter, Instagram
  • Email Marketing – Constant Contact, MailChimp
  • Amazon Enhanced Brand Content (EBC) & Storefront
Display / Banner Ads

Display / Banner Ads

Display Ads give you the ability to appear on websites that are not only highly trafficked, but which are also related to the offer of your ad.  Display Ads benefit your business by getting you in front of a high volume of the right people, even if they’re not searching, and a good way to effectively build brand awareness, express your brand identity, and generate leads.

Email Marketing

Email Marketing

MailChimp / Constant Contact

Why is an effective email marketing strategy so important? An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. Let us design professional quality banners for your next campaign.

Social Media Marketing

Social Media Posts

A Social Post is a way for you to communicate on social media with images to post on sites such as Facebook, Twitter and Instagram. Research has proven that images and videos get more engagement on social media than text-based posts. If you are seeking to keep people engaged with your brand as part of your branding strategy, you’ll need a visual that pops. Our Social Post banners help you send the brand message you’d like with engaging visuals.

Social Covers

Social Cover Banners

Social Cover Banners are the images you see at the top of your Google +, Facebook, Twitter, and LinkedIn pages. Their aim is to catch the attention of your users with a beautiful image and design, and supply you with additional branding space for your business.  Social profiles are important for driving sales and strengthening brand awareness.

Email Signatures

Email Signature Banners

They say first impressions are important, but what about last impressions? If you conduct business via email, your email signature is often one of the final points of communication a consumer has with your service/brand. A good email signature is simple, informative, professional, and puts the information in the forefront. A Signature Banner allows you to promote your business in a professionally branded fashion.

Infographics

Graphics / Infographics

Static / Interactive

A good infographic design visually conveys meaning and information in a clear and effective way. It is also pleasing to look at, eye-catching, and creative. The best kinds of infographic designs help to amplify the information they represent, using visual elements to drive home facts, figures, and other data points. They can be static (for social media, etc. ) or interactive for web platforms.

Amazon Enhanced Brand Content & Storefront Design

The Enhanced Brand Content (EBC) feature (commonly referred to as the A+ tool) enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding EBC to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.

“Amazon Stores” is a free premium content self-service product that allows brand owners to create multi-page (up to 3 levels deep) stores to showcase their brands, products and value proposition on Amazon. These stores provide an enhanced brand-centric shopping experience on Amazon in both desktop and mobile platforms.

Enhanced Brand Content

Enhanced Brand content  (EBC) is an Amazon feature that enables brand owners to modify their product description with visually rich content. It allows sellers to add enhanced images and text placements that convey a brand story.

Amazon Storefront Pages

Make your brand standout in Amazon with Amazon Storefront pages. Amazon Brand Storefront allows sellers who aspire to showcase their brand and give their customers all-new, website-like shopping experience.

Hero Image / Slideshow Banners

Products / Services / Business

The hero image / slideshow section is arguably the most important region of real-estate on the homepage of your website. It is a place where your site goals are displayed – whether that is promoting a specific event, convincing users to buy your product, or listing your mission statement. Slideshows can display a lot of content, and weekly, monthly, and seasonal sales allow retailers or service providers to showcase their offerings.

Video Intros & Ads

Telling your brand story is an evolving creative endeavor. There’s been an explosion of growth in video on websites and social media in recent years, and when it comes to conveying your message to your audience, video is one of the most effective mediums you can use. Views of branded video content have increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise.